Article · Journal · 2013

Does Sales Promotion Influence Buyer Behaviour? A Study of PZ Cussons Limited

British Journal of Economics Management & Trade

Citations: 13from other works
Field-weighted impact: 1.331.00 is the world average for its field and year
Among its field: 86th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author