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The Effect of Corporate Social Responsibility on Brand Building · Peerford

Article · Journal · 2014

The Effect of Corporate Social Responsibility on Brand Building

Ayogyam Alexander, Amo Francis, Lydia Asare-Kyire, Hudu Mohammed

International Journal of Marketing Studies

Open access · Hybrid
World top 10%

Read it 10.5539/ijms.v6n3p126

Citations: 24from other works
Field-weighted impact: 3.671.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors

Ayogyam AlexanderFirst author
- Kumasi Technical University (GH)
Amo Francis
- Kumasi Technical University (GH)
Lydia Asare-Kyire
- Kumasi Technical University (GH)
as printed: Lydia Asare Kyire
Hudu MohammedSenior author
- Kumasi Technical University (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Corporate Social Responsibility ReportingTopic
Environmental Sustainability in BusinessTopic
Digital Marketing and Social MediaTopic