Article · Journal · 2020

Does the collectivism/individualism cultural orientation determine the effect of customer inspiration on customer citizenship behaviors?

Ernest Emeka Izogo, Mercy Mpinganjira, Francisca N. Ogba

Journal of Hospitality and Tourism Management

• Closed access
• World top 10%
• International · 2 countries

Go to the publisher10.1016/j.jhtm.2020.04.001