Article · Journal · 2016

Does personal innovativeness moderate the effect of irritation on consumers’ attitudes towards mobile advertising?

Henry Boateng, Abednego Feehi Okoe, Asante Bismark Omane

Journal of Direct Data and Digital Marketing Practice

• Open access · Bronze
• World top 10%
• International · 2 countries

Read it10.1057/dddmp.2015.53