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The unpowered customer: Co-creation as tactics of the weak · Peerford

Article · Journal · 2021

The unpowered customer: Co-creation as tactics of the weak

Gloria Appiah, Samuel K. Bonsu, David Sarpong

Journal of Business Research

Open access · Bronze
International · 2 countries

Read it 10.1016/j.jbusres.2021.04.053

Citations: 23from other works
Field-weighted impact: 2.081.00 is the world average for its field and year
Among its field: 87th percentileby citations, against works of its field and year
Authors: 3from 3 institutions

Authors

3 authors across 3 institutions in 2 countries

Gloria AppiahFirst authorCorresponding
Samuel K. Bonsu
- Ghana Institute of Management and Public Administration (GH)
David SarpongSenior author

Countries on it

United Kingdom
Ghana

Also on it

Brunel University of Londoneducation · GB
University of Kenteducation · GB

Fields

A work can sit in several, each with a score

Service and Product Innovation

Topic

Open Source Software InnovationsTopic

Digital Marketing and Social MediaTopic