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Opportunities and Challenges of Green Marketing · Peerford

Book chapter · Book chapter · 2021

Opportunities and Challenges of Green Marketing

Palgrave studies of marketing in emerging economies

Closed access
World top 10%

Go to the publisher 10.1007/978-3-030-74065-8_11

Citations: 24from other works
Field-weighted impact: 13.181.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Daniel OforiFirst authorCorresponding
- University of Cape Coast (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Environmental Sustainability in BusinessTopic
Sustainable Supply Chain ManagementTopic
Consumer Behavior in Brand Consumption and IdentificationTopic