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Marketing and entrepreneurial success in emerging markets: the nexus · Peerford

Article · Journal · 2019

Marketing and entrepreneurial success in emerging markets: the nexus

Robert Kwame Dzogbenuku, Solomon Abekah Keelson

Asia Pacific Journal of Innovation and Entrepreneurship

Open access · Diamond
World top 10%

Read it 10.1108/apjie-12-2018-0072

Citations: 38from other works
Field-weighted impact: 5.361.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

Robert Kwame DzogbenukuFirst authorCorresponding
- Central University (GH)
Solomon Abekah KeelsonSenior author
- Takoradi Technical University (GH)

Development goals

1No poverty

Country

Ghana

Fields

A work can sit in several, each with a score

Entrepreneurship Studies and InfluencesTopic

Innovation and Socioeconomic Development

Topic

Family Business Performance and SuccessionTopic