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Brand salience of OTC pharmaceuticals through package appearance · Peerford

Article · Journal · 2012

Brand salience of OTC pharmaceuticals through package appearance

Hannele Kauppinen‐Räisänen, Richard Owusu, Bylon Abeeku Bamfo

International Journal of Pharmaceutical and Healthcare Marketing

Closed access
World top 10%
International · 3 countries

Go to the publisher 10.1108/17506121211259403

Citations: 38from other works
Field-weighted impact: 2.421.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 3from 3 institutions

Authors

3 authors across 3 institutions in 3 countries

Hannele Kauppinen‐RäisänenFirst author
Richard Owusu
as printed: Richard A. Owusu
Bylon Abeeku BamfoSenior author
- Kwame Nkrumah University of Science and Technology (GH)

Countries on it

Finland
Ghana
Sweden

Also on it

Hanken School of Economicseducation · FI
Linnaeus Universityeducation · SE

Fields

A work can sit in several, each with a score

Consumer Packaging Perceptions and TrendsTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Consumer Attitudes and Food LabelingTopic