Article · Journal · 2018

Celebrity-Brand Endorsement: A Study on its Impacts on Generation Y-ers in Nigeria

Asian Journal of Scientific Research

Citations: 44from other works
Field-weighted impact: 11.281.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 2 institutions

Authors

4 authors across 2 institutions in 2 countries