Article · Journal · 2026

Sustainable Consumption: The Influence of Brand Equity on Price Premium Payments and Positive Word-of-Mouth

Stephen Onwona Adjapong, George Kofi Amoako, George Amoako, Beatrice Akosua Adjapong, Atia Alpha Alfa

Journal of Global Marketing

• Closed access
• World top 10%
• International · 2 countries

Go to the publisher10.1080/08911762.2025.2606275