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Examining brand loyalty from an attachment theory perspective · Peerford

Article · Journal · 2020

Examining brand loyalty from an attachment theory perspective

Henry Boateng, John Paul Kosiba, Diyawu Rahman Adam, Kwame Simpe Ofori, Abednego Feehi Okoe

Marketing Intelligence & Planning

Closed access
World top 10%
International · 2 countries

Go to the publisher 10.1108/mip-03-2019-0161

Citations: 63from other works
Field-weighted impact: 7.621.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 5from 4 institutions

Authors

5 authors across 4 institutions in 2 countries

Henry BoatengFirst author
John Paul Kosiba
- University of Professional Studies (GH)
Diyawu Rahman Adam
- Garden City University College (GH)
Kwame Simpe Ofori
- University of Ghana (GH)
Abednego Feehi OkoeSenior author
- University of Professional Studies (GH)

Countries on it

Australia

Also on it

University of Technology Sydneyeducation · AU

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic