Article · Journal · 2025

Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter

International Marketing Review

Citations: 2from other works
Field-weighted impact: 2.121.00 is the world average for its field and year
Among its field: 89th percentileby citations, against works of its field and year
Authors: 4from 5 institutions

Authors

4 authors across 5 institutions in 4 countries

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