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Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective · Peerford

Article · Journal · 2019

Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective

Sean Kwan Soo Shin, Fortune Edem Amenuvor, Richard Basilisco, Kwasi Owusu-Antwi

Current Journal of Applied Science and Technology

Open access · Diamond
World top 10%
International · 2 countries

Read it 10.9734/cjast/2019/v38i430376

Citations: 113from other works
Field-weighted impact: 7.531.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 2 countries

Sean Kwan Soo ShinFirst author
Fortune Edem Amenuvor
Richard Basilisco
Kwasi Owusu-AntwiSenior author
- Methodist University College Ghana (GH)

Countries on it

Ghana
Korea

Also on it

Hanil Universityeducation · KR
Keimyung Universityeducation · KR
Namseoul Universityeducation · KR

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic
Customer Service Quality and LoyaltyTopic