Article · Journal · 2021

The influence of social media on purchase intention: The mediating role of brand equity

Cogent Business & Management

Citations: 114from other works
Field-weighted impact: 25.721.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 3from 3 institutions

Authors

3 authors across 3 institutions in 1 country