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Article · Journal · 2019

Antecedents and consequences of customer engagement on Facebook

Robert Ebo Hinson, Henry Boateng, Anne Renner, John Paul Kosiba

Journal of Research in Interactive Marketing

Closed access
World top 1%
International · 2 countries

Go to the publisher 10.1108/jrim-04-2018-0059

Citations: 133from other works
Field-weighted impact: 34.481.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 2 countries

Robert Ebo HinsonFirst author
- University of Ghana (GH)
as printed: Robert Hinson
Henry Boateng
Anne Renner
- University of Ghana (GH)
John Paul KosibaSenior author
- University of Professional Studies (GH)
as printed: John Paul Basewe Kosiba

Countries on it

Australia
Ghana

Also on it

University of Technology Sydneyeducation · AU

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Customer Service Quality and LoyaltyTopic
Consumer Behavior in Brand Consumption and IdentificationTopic

Antecedents and consequences of customer engagement on Facebook · Peerford