Article · Journal · 2015

Consumers’ attitude towards social media advertising and their behavioural response

Journal of Research in Interactive Marketing

Citations: 151from other works
Field-weighted impact: 20.801.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country