Article · Journal · 2021

Customer engagement and purchase intention in live-streaming digital marketing platforms

Service Industries Journal

Citations: 220from other works
Field-weighted impact: 56.251.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 3 countries

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