Article · Journal · 2024

International product adaptation and performance: A systematic analysis of the literature and agenda for future research

Eleni Tsougkou, John W. Cadogan, Nathaniel Boso, Ian Hodgkinson, Joao Oliveira, Tommi Laukkanen and 2 more

Journal of World Business

• Open access · Hybrid
• International · 6 countries

Read it10.1016/j.jwb.2024.101597