Article · Journal · 2024

The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective

George Kofi Amoako, Paul Omari, Hayford Amegbe, George Cudjoe Agbemabiese, Thurasamy Ramayah

Journal of African Business

• Closed access
• International · 3 countries

Go to the publisher10.1080/15228916.2024.2361406