Article · Journal · 2025

Typography meets question type: Unveiling their matching effect on willingness to pay for AI products

Yangting Zhang, Jiaming Fang, Miyan Liao, Lintong Han, Chao Wen, Prince Clement Addo

Journal of Business Research

• Closed access
• World top 10%
• International · 3 countries

Go to the publisher10.1016/j.jbusres.2025.115315