Article · Journal · 2024

The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction

International Journal of Entrepreneurship Business and Creative Economy

Citations: 7from other works
Field-weighted impact: 2.101.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 3from 3 institutions

Authors

3 authors across 3 institutions in 2 countries