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THE ROLE OF BIG DATA IN BUSINESS STRATEGY: A CRITICAL REVIEW · Peerford

Article · Journal · 2024

THE ROLE OF BIG DATA IN BUSINESS STRATEGY: A CRITICAL REVIEW

Ejuma Adaga, Gold Nmesoma Okorie, Zainab Efe Egieya, Uneku Ikwue, Chioma Ann Udeh, Donald Obinna Daraojimba and 1 more

Computer Science & IT Research Journal

Open access · Diamond
World top 1%

Read it 10.51594/csitrj.v4i3.686

Citations: 40from other works
Field-weighted impact: 14.681.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 7from 1 institution

Authors

7 authors

Ejuma AdagaFirst author
as printed: Ejuma Martha Adaga
Gold Nmesoma Okorie
Zainab Efe Egieya
Uneku Ikwue
Chioma Ann Udeh
Donald Obinna Daraojimba
- Ahmadu Bello University (NG)
as printed: Donald Obinna DaraOjimba
Osato Itohan OriekhoeSenior author

Development goals

9Industry, innovation and infrastructure

Country

Nigeria

Fields

A work can sit in several, each with a score

Big Data and Business IntelligenceTopic