Artigo · Revista · 2022

Fashion Brand Involvement and Hedonic Consumption Antecedents in a Fast Expanding Market

Mathew E. Egharevba, Stephen Ikechukwu Ukenna, Igban Emmanuel, Isabella Ebelike Tamara-Ebiola, Oke Ugbenu, Kasa Adamu Gayus

WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS

• Acesso aberto · Diamante

Lê-lo10.37394/23207.2023.20.16