Artigo · Revista · 2026

Digital pioneers or mere illusions? Decoding young consumers’ perceptions of virtual influencers and their social advocacy

Huan Chen, Samantha Olinick, Ziqi Zhu, Cheng Chang

Journal of digital & social media marketing.

• Acesso fechado
• Internacional · 2 países

Ir para a editora10.69554/qhmb2981