Artigo · Revista · 2025

Sustainable Marketing Strategies and Financial Performance in the Hotel Industry: Does Digital Transformation and Integration Matter?

Derrick Nukunu Akude, John Kwame Akuma, Emmanuel Addai Kwaning, Kojo Agyekum Asiama, Isaac Kwame Amoah-Ahinful

International Review of Management and Marketing

• Acesso aberto · Dourado

Lê-lo10.32479/irmm.20316