Capítulo de livro · Capítulo de livro · 2025

The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation

Ebenezer Asare Effah, Isaac Sewornu Coffie, Mohammed Majeed, Elikem Chosniel Ocloo

Palgrave studies of marketing in emerging economies

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Ir para a editora10.1007/978-3-031-85344-9_3