Artigo · Revista · 2023

Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective

Daniel Kofi Ahiabor, John Paul Kosiba, Deli Dotse Gli, Ernest Yaw Tweneboah‐Koduah, Robert Ebo Hinson

Digital Business

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Lê-lo10.1016/j.digbus.2023.100064