Artigo · Revista · 2022

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Cleophas Attor, Abdul Bashiru Jibril, John Amoah, Miloslava Chovancova

Management & Marketing

• Acesso aberto · Híbrido
• 10% mais citados do mundo
• Internacional · 3 países

Lê-lo10.2478/mmcks-2022-0009