Artigo · Revista · 2023

VALUE AND WILLINGNESS-TO-PAY (WTP) HIGH PRICE: Mediating Role of Herbal Brand Credibility and Word-of-Mouth in Ghana

Peter Kwasi Oppong, Wilberforce Owusu-Ansah, Justice Boateng Dankwah, Joseph Owusu

Australian Journal of Business and Management Research

• Acesso aberto · Híbrido

Lê-lo10.52283/nswrca.ajbmr.20220702a02