Artigo · Revista · 2023

STRATEGIC MARKETING OF NIGERIAN TEXTILES: EMPLOYING DATA ANALYTICS TO UNDERSTAND GLOBAL CONSUMER PREFERENCES FOR TRADITIONAL FABRIC ART: A REVIEW

Awele Vivian Ekwezia, Uneku Ikwue, Ese Eigbadon Oshioste, Obinna Arize Ufoaro, Chibuike Daraojimba

Malaysian Business Management Journal

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Lê-lo10.26480/mbmj.02.2023.114.123