Artigo · Revista · 2021

Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity

Leeford Edem Kojo Ameyibor, Peter Anabila, Yvonne Kabeya Saini

International Journal of Wine Business Research

• Acesso fechado
• 10% mais citados do mundo
• Internacional · 2 países

Ir para a editora10.1108/ijwbr-11-2020-0056