Artigo · Revista · 2025

The Role of Effective Channel Management on Brand Identity in a B2B Setting from an Emerging Market Perspective

George Kofi Amoako, Innocent Senyo Kwasi Acquah, Aidatu Abubakari, Antoinette Yaa Benewaa Gabrah

Journal of Business-to-Business Marketing

• Acesso fechado
• Internacional · 2 países

Ir para a editora10.1080/1051712x.2025.2493052