Artigo · Revista · 2024

Direct, indirect and mediation effects of consumer ethnocentrism on the willingness to pay premium price for locally produced honey

Richard Kwasi Bannor, Abigail Oparebea Boateng, Helena Oppong-Kyeremeh, Ebenezer Bold

Journal of International Food & Agribusiness Marketing

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Ir para a editora10.1080/08974438.2024.2321861