Artigo · Revista · 2024

LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW

Gold Nmesoma Okorie, Zainab Efe Egieya, Uneku Ikwue, Chioma Ann Udeh, Ejuma Adaga, Obinna Donald Daraojimba e mais 1

International Journal of Management & Entrepreneurship Research

• Acesso aberto · Diamante
• 1% mais citados do mundo

Lê-lo10.51594/ijmer.v6i1.778