Artigo · Revista · 2023

BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE BRANDING ENERGIZED STAR LAGER BEER'S PERFORMANCE IN A FIERCE MARKET

Kelechi Chidiebere Ihemereze, Awele Vivian Ekwezia, Nsisong Louis Eyo-Udo, Uneku Ikwue, Obinna Arize Ufoaro, Ese Eigbadon Oshioste e mais 1

Engineering Science & Technology Journal

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Lê-lo10.51594/estj.v4i3.559