Article · Revue · 2023

Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective

Seth Ampadu, Yuanchun Jiang, Samuel Adu Gyamfi, Emmanuel Debrah, Eric Amankwa

Young Consumers Insight and Ideas for Responsible Marketers

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• Top 10 % mondial
• International · 2 pays

Aller chez l’éditeur10.1108/yc-08-2022-1597