Article · Revue · 2024

Brand Equity, Trust, Word-of-Mouth and Repurchase Intention Nexus: A Hierarchical Structural Model

Peter Kwasi Oppong, Joseph Owusu, Martin Owusu Ansah

African Journal of Business and Economic Research

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Aller chez l’éditeur10.31920/1750-4562/2024/v19n4a17