Article · Revue · 2009

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

Robert Opoku, N. Atuobi-Yiadom Atuobi-Yiadom, Cathryn Serwaah Chong, Russell Abratt

Journal of Financial Services Marketing

• Accès fermé
• Top 10 % mondial
• International · 2 pays

Aller chez l’éditeur10.1057/fsm.2008.26