Article · Revue · 2022

Social media celebrities and new world order. What drives purchasing behavior among social media followers?

Hamza Kaka Abdul Wahab, Meng Tao, Anushree Tandon, Muhammad Ashfaq, Amandeep Dhir

Journal of Retailing and Consumer Services

• Accès ouvert · Vert
• Top 1 % mondial
• International · 6 pays

Le lire10.1016/j.jretconser.2022.103076