Article · Revue · 2023

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out

George Asamoah, Samuel Kingsford Seglah, Isaac Sewornu Coffie, Lawrence Yaw Kusi, Ebenezer Afum, Henry Kojo Bonsu Owu

International Journal of Electronic Marketing and Retailing

• Accès fermé
• International · 2 pays

Aller chez l’éditeur10.1504/ijemr.2024.135530