Article · Revue · 2026

Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment

Francis Osei, Karikari Amoa-Gyarteng, Collins Kankam-Kwarteng, Beverley Wilson-Wünsch

Journal of Research in Marketing and Entrepreneurship

• Accès ouvert · Hybride
• Top 10 % mondial
• International · 3 pays

Le lire10.1108/jrme-05-2025-0088