Article · Revue · 2026

Mediating role of trust in the relationship between sport sponsorship and customer loyalty

Mustapha Iddrisu, Kodjie Kwasi Peter, Andrews Adugudaa Akolaa, Mohammed Yussif Hardi

Cogent Business & Management

• Accès ouvert · Doré

Le lire10.1080/23311975.2026.2707802