conference paper · Publication · 2020

Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract

Linda Narh, Mahmoud Abdulai Mahmoud, Ernest Y. Tweneboah-Konduah, Raphael Odoom

Developments in marketing science: proceedings of the Academy of Marketing Science

• Accès fermé

Aller chez l’éditeur10.1007/978-3-030-42545-6_75