Article · Revue · 2023

EVALUATING THE IMPACT OF MARKETING COMMUNICATION MIX ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF SERVICE QUALITY DELIVERY

Francis Kofi Sobre Frimpong, Eric Hope, Kofi Obeng Acheampong, John Adu Jack Kwame, Constance Phyllis Puttick

International Journal of Entrepreneurial Knowledge

• Accès ouvert · Diamant

Le lire10.37335/ijek.v11i2.202