Article · Revue · 2021

Consumer xenocentrism and foreign goods purchase intention in an emerging economy

Mahmoud Abdulai Mahmoud, Tracy Nana Ebaskwa Mallen-Ntiador, Dominic Andoh, Mustapha Iddrisu, Adelaide Naa Amerley Kastner

International Journal of Emerging Markets

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Aller chez l’éditeur10.1108/ijoem-08-2020-0911