مقالة · مجلة · 2024

EXPLORING SECONDARY BRAND ASSOCIATIONS IN BUILDING BRAND EQUITY BEYOND COUNTRY OF ORIGIN: A CASE STUDY OF HISENSE

Peter Kwasi Kodjie, Juliana Akushika Andoh, Michael Boadi Nyamekye, Akwasi Kantanka, Ayiku Andrews

Journal of Academy of Business and Economics

• وصول مفتوح · برونزي

اقرأه10.18374/jabe-24-3.7