مقالة · مجلة · 2026

Experiential and symbolic pathways to luxury fashion brand equity: The contingent role of brand attachment and subjective norm

Re-an Müller, Isaac Sewornu Coffie

Journal of Retailing and Consumer Services

• وصول مفتوح · هجين
• أعلى 10% عالميًا

اقرأه10.1016/j.jretconser.2026.105126