مقالة · مجلة · 2025

How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management

Oluwaseun E. Olabode, Athanasia D. Nalmpanti, Dominic Essuman, Constantinos N. Leonidou, Magnus Hultman, Nathaniel Boso

Industrial Marketing Management

• وصول مفتوح · أخضر
• أعلى 10% عالميًا
• دولي · 5 دول

اقرأه10.1016/j.indmarman.2025.10.008