مقالة · مجلة · 2025

Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement

Isaac Sewornu Coffie, Re-an Müller, Elikem Chosniel Ocloo, Natasha de Klerk

Journal of Product & Brand Management

• وصول مغلق
• أعلى 10% عالميًا
• دولي · دولتان

انتقل إلى الناشر10.1108/jpbm-10-2024-5572